Rustin Lewis

I build things that make life better for people. Seventeen years, fourteen kinds of systems, a dozen industries.

I lead teams and still write the code. Over the years I have done most of the job end to end — project planning, product, UX, architecture, AWS and infra, and the code itself. But the thing I enjoy the most of it all is getting a team talking to each other, pointed the same direction, and enjoying the work instead of just enduring it.

Types of systems I've built

  • Integration platforms & APIs at scale — One coherent surface across a fragmented landscape of vendors and systems
  • Rules engines & automation — Conditional logic users can author without an engineer
  • Real-time & multiplayer systems — Shared state that feels instant without becoming fragile
  • Deployment & developer platforms — Tooling teams actually reuse — not a gallery of abandoned libs
  • Training & learning platforms — Progress that feels earned, not dumped as a content pile
  • CRM & sales systems — Guided funnels that survive real sales workflows
  • Document workflows — Invoices, signatures, and reminders that leave the office without chasing people
  • Forms & intake engines — Long questionnaires that stressed people will actually finish
  • Messaging ingestion — Capture life and work through the channels people already use
  • Scheduling & booking — Availability, reminders, and bookings without the phone tag
  • Content management — Non-engineers publishing without breaking the site
  • Calculators & decision tools — Domain math that has to be right — and usable
  • Activity tracking & engagement — Motivation without turning people into a spreadsheet
  • Marketing sites & portfolios — Sites that convert and still look like the brand

Industries

  • Logistics & fulfillment — One API across a fragmented carrier landscape
  • Legal — Training counsel and tools that have to be correct
  • Education — Module progress that feels earned, not dumped
  • Healthcare — Patient forms, check-in, and telehealth under real constraints
  • Developer platforms — UI platforms and canary deploys teams actually reuse
  • Consumer & events — Founder-grade SaaS and live guest experiences
  • Hospitality & recreation — Bookings and schedules guests will finish on a phone
  • Construction & field services — Paperwork that leaves the job site without chasing people
  • Direct sales & commerce — CRMs and funnels that survive real sales workflows
  • Retail robotics — Architecture under hardware and funding constraints
  • Community & nonprofit — Engagement tools people keep using after launch week
  • Creative & personal brands — Portfolios that look like the work, not a template

Selected work

Serverless Shipping Platform

Absorbing holiday spikes without standing infrastructure for quiet months.

Warehouse and ops teams get labels and rates without fighting carrier APIs by hand.

Rules Engines & IFTTT-Style Automation

Business rules that stay safe when non-engineers change them.

Ops and product teams change behavior in production without a deploy for every exception.

Legal Counsel Training Tools

Counsel training that respects how lawyers actually learn under time pressure.

Legal counsel get structured training instead of a pile of documents.

Training Modules — Direct Sales

Making module progress feel earned inside a sales CRM, not a content dump.

Reps could see what to learn next instead of hunting slide decks.

Training Modules — Ascend EQ

Progression without trapping learners in dead ends.

Learners can see where they are and what comes next.

Mithril → Vue Platform Migration

Convincing leadership to leave a committed stack, then owning the migration.

Product teams shipped faster on a stack that stopped fighting them.

UI Platform & Design System

Owning reuse with constraints off-the-shelf libraries could not meet.

Every product team built on one platform instead of reinventing forms, auth, and i18n.

Canary Deployment Platform (Director)

Safer releases than all-or-nothing deploys for microservices.

Engineers could watch canaries and ship with eyes open instead of hoping.

Wayrove — Events, Booking & Real-Time Multiplayer

Product, payments, real-time multiplayer, and ops — founder-grade shipping alone.

Hosts get interactive guest experiences without forcing an app download.

GO BEYOND Grocery Kiosk

Software architecture under hardware and retail constraints.

A small team had a coherent architecture and working proofs instead of vaporware.

CRM Platforms for Sales Companies

CRMs that survive real sales workflows, not demo-day happy paths.

Sales orgs ran training through purchase in one system instead of duct-taped tools.

GroupGrape — Messaging-to-Journal Ingestion

Capturing life history through the channels people already use — text and email.

People journal without opening an app — a text or email becomes an entry.

Invoicing, E-Signature & Reminders — PEG Construction

Paperwork that leaves the job site without chasing people on the phone.

The office gets invoices signed and reminders sent without babysitting every document.

Experience Work Resume Contact LinkedIn